eba.ecom brand agency
fren

eba.E-commerce brand consulting · digital and physical products

We grow digital and physical brands.

SaaS, mini-apps, courses, e-commerce: we build your acquisition system (creators paid on performance, then ads) and steer profitability. No commission on your media budget.

Book a diagnosticTry the calculator

Written reply within two working days.

A parcel, a bottle and a tablet showing a rising orange curve.
eba.
Live
MRR
€28,540
Subscribers
1,512
Churn
2.1%
NDJFMAMJJASO
New subscriptionPro plan, yearly

Example dashboard, fictional data

  • ×4.9

    monthly net profit

  • 15 → 30%

    net margin

  • 0 → 1,500

    active subscribers

  • Growth strategy
  • Team leadership
  • Project management
  • Marketing thinking
  • Whole-brand optimisation
  • Acquisition systems
  • Creative direction
  • Setting priorities
  • Profitability
  • Scaling
  • Hands-on, tailored support

Who for

Two kinds of brands, one standard.

A digital product and a physical one don’t make money the same way, so they aren’t steered with the same numbers. What doesn’t change: we start from what each sale really earns.

Laptop showing an online course interface.

Your product lives online.

  • SaaS
  • Mini-apps
  • Online courses
  • Subscriptions
  • Templates & digital assets

Margins are high, but everything happens after the purchase: a sign-up who never uses the product never pays back what they cost. We work on acquisition and on the first days.

What we track

  • Acquisition cost and paybackper channel and offer, never on average
  • Activationsign-ups who really use the product
  • MRR and retained revenuewhat is left after churn

Digital or physical: what each gives you, and what it costs you

Neither model is better. They don’t raise the same problems, and they aren’t steered with the same numbers.

Digital products

Advantages

  • High net margin, often 40 to 70%
  • No stock, no logistics, no returns
  • Launch in a few days
  • Each extra sale costs almost nothing

Drawbacks

  • Harder to build trust: there is nothing to hold
  • Easy to copy, many competing offers
  • Everything happens after purchase: activation and churn

Physical products

Advantages

  • Concrete value, understood instantly
  • Unboxing and product use feed the creators
  • Brand and product are hard to copy
  • Natural repeat purchase on consumables

Drawbacks

  • Margin eaten by product, shipping and returns
  • Stock and cash to advance
  • Every volume step needs operations
Criterion by criterion
  • Net marginAbout 40 to 70%About 15 to 30%
  • Stock and logisticsNoneStock, fulfilment, returns
  • Time to launchA few daysA few weeks
  • Acquisition systemCreators and ads, an offer tested in daysCreators, unboxings and ads, margin to watch
  • Trust at purchaseTo be built: nothing to touchConcrete: you see what you get
  • Protection from copyingLowBrand, product, suppliers
  • Recurring revenueNatural subscriptions, fast churnRepeat orders on consumables
  • ScalingNear-zero marginal costStock and cash at every step

General orders of magnitude; they vary by sector and price. Filled dots show the advantage for the brand.

Digital Assets → eba.

Launched your product with Digital Assets?

Digital Assets teaches you to create and sell a digital product. Once it sells, Ecom Brand Agency takes over to scale it: acquisition, creative, team.

Scale with the agency

The acquisition system

Views that turn into sales.

This is the heart of the agency. Two engines, in this order: first, creators paid on performance who post proven formats every day; then advertising, on the angles creators have validated.

The network, right now

1,013,500 views

  • Product flow@lea.learns184,200

    184 € earned

  • Duo@nico.and.sam412,900

    413 € earned

  • Talking head@ines.mornings96,400

    96 € earned

  • Unboxing@parcel.of.the.day251,700

    252 € earned

  • Reaction@julie.scrolls68,300

    68 € earned

Example feed, fictional data

€0
paid while a video gets no views
48 h
before a view becomes payable, fraud check
60%
of the result comes from the first 3-second hook
1/day
at least, per creator and per account

Four phases, triggered by results

No phase starts on a date. Each starts when the previous one has proved something.

One account dedicated to the product, one video a day for thirty days. We measure what 1,000 views earn before paying anyone.

Next phase when

First videos break through

How many views, how many sales?

Set the size of the network. Creator cost always stays below what their views earn.

20
1
8,000
€4
€1

Videos posted

600

per month

Views

4.8m

per month

Revenue generated€19,200
Creator cost€4,800

Acquisition margin

€14,400

per month

Indicative simulation. Revenue per 1,000 views is measured during phase 1, on your own account.

Build my acquisition system

Services

Five levers, one plan.

We don’t sell media-buying hours. We decide where the next euro goes, then execute it with you.

  1. SaaS, mini-apps, courses: the offer, the price, the sales page and the funnel that turns a sign-up into a paying customer.

    • Offer, pricing and subscription tiers
    • Sales pages, funnels and entry quizzes
    • Activation and first-days retention
    Two smartphones showing an app on beige plinths.

  2. Meta, Google, TikTok, YouTube: each channel in the role it plays best, never one channel carrying everything.

    • Creator network paid on performance
    • Ads on videos that already broke through
    • Measuring what every view and every euro returns
    Smartphone with an orange screen among beauty products.

  3. Concepts, not variations. Strategists, editors and creators produce at the pace your audiences demand.

    • Angles and hooks tested every week
    • Video, UGC, static, motion
    • A library of what worked, and why
    Photo set: a bottle on a cube, orange backdrop, camera in the foreground.

  4. The full cost of a sale, line by line, and what breaks first if volume doubles. We cut what produces nothing before raising spend.

    • Real margin and break-even ROAS per offer
    • Bottlenecks fixed in order
    • Subscriptions and recurring revenue
    Balance scale in equilibrium between a jar and orange blocks.

  5. Who decides what, on which number. A weekly meeting, one dashboard, decisions in writing.

    • Roles, hires to make and not to make
    • Weekly decision ritual
    • Documented handover to your team
    Top-down work table: moodboards, laptop, hands pointing.

Calculator

Is your advertising profitable?

Move the sliders. The calculator works out the ROAS below which every euro of advertising costs you money.

€120,000
60 %
€18,000
× 3.4

Break-even ROAS

× 2.22

Below it, you lose money.

Monthly net result

€18,706

Net margin : 15.6 % · Ad spend : €35,294

  • Product cost40 %
  • Advertising29 %
  • Fixed costs15 %
  • Profit16 %

You are profitable. The question becomes: how far can the budget go before margin melts?

Indicative simulation, not advice. The real calculation is done on your accounts, during the diagnostic.

Run the real numbers with us

Results

Three brands, three decisions.

Real figures, published anonymously with the companies’ consent. In two cases out of three, the decision was to remove something.

  1. Hands applying a drop of serum at a travertine sink.
    DTC brandFrance, Belgium

    Monthly net profit

    €49k.

    Monthly net profit multiplied by 4.9.

    Starting point
    Costs that had grown without review, too little creative variety, no promotional calendar and a team with no decision meeting.
    What we decided
    Cut the costs producing nothing first, then restart ad volume: every creative idea revisited, a new testing method, a promotional calendar months ahead, the team reorganised around a weekly meeting.

    Duration · Six weeks. The level has held for more than seven months.

  2. Cream knit and white sneakers walking down sunlit steps.
    DTC brandFrance, Belgium, Switzerland, Luxembourg

    Net margin

    30%.

    Margin doubled, with 28% less media spend.

    Starting point
    A budget spread across four platforms without knowing which was profitable, and creative production with no method.
    What we decided
    Accept lower revenue: cut Google, Snapchat and TikTok, move the budget to the one channel that held at volume, and rebuild the creative team to feed it.

    Duration · Three months, compared with the previous three.

  3. A customer mixing her wellness drink in the morning, subscription parcel open beside her.
    Wellness, consumablesUnited Kingdom

    Active subscribers

    1,500.

    A subscription launched from zero: about €28.5k MRR.

    Starting point
    Revenue made only of one-off purchases, with seasonal dips that made any forecast impossible.
    What we decided
    Don’t buy more volume, reuse the existing base: a subscription designed, launched, then fed by customer reactivation, Meta, Google, YouTube, TikTok and email.

    Duration · Three and a half months.

Case studies

The brands we help grow.

From a French brand with 100,000+ customers to a US brand doing $10M+ a month: each time, the same work on leadership, economics and priorities, to grow without necessarily spending or hiring more.

Black dossier stamped “confidential”.
E-commerce · large accountUnited StatesOngoing

US DTC brand.

Confidential

$10M+in revenue every month

The challenge

At this size, every margin point is worth hundreds of thousands of dollars, and ads wear out in days. It takes a creative engine that never stops.

Our role

  • A dedicated team of creative strategists, built just for them
  • More than 500 ads a month, on concepts they had never tested
  • Ongoing marketing thinking: angles, offers, markets
  • Supporting the CEO and teams on priorities

Results

500+
ads per month
100%
new concepts
1
dedicated team, built for them

Levers used

  • Creative strategy
  • Dedicated team
  • Marketing thinking

+ And many other brands, physical and digital, that we can’t all show here.

Figures from our engagement reports. Some brands remain anonymous for confidentiality.

Method

Four steps, in order.

Each step hands over a deliverable the next one needs. None starts until the previous one is done.

  1. 01

    Diagnostic

    Data access, interviews, the real economics of every sale. What blocks growth is named and costed.

    DeliverableA diagnostic note you keep even if we stop there.

  2. 02

    Costed plan

    Each workstream becomes a measurable hypothesis, with its cost, timing and a written stop condition.

    DeliverablePrioritised plan: budget per lever, targets, thresholds.

  3. 03

    Steered execution

    Our team and yours execute. Priorities are settled weekly, numbers tracked on a single dashboard.

    DeliverableWeekly meeting, dashboard, dated decisions.

  4. 04

    Handover

    A successful engagement ends. Your team takes over, with the documents and rituals that hold.

    DeliverableDocumentation, handover, announced gradual exit.

The agency

Operators, not consultants.

Ecom Brand Agency was founded by Anthony T. after years of running ad budgets, hiring teams and living through the moment a growth curve flattens.

Behind him, a team of eight to ten: creative strategists, media buyers, editors, consultants. They step in where hands are missing, on a written scope, and leave when no longer needed.

Anthony T. at his desk, laptop open.
“A business that plateaus rarely needs more hands. It needs someone to say which priorities to set, and which actions to deploy in the right places.”

Anthony T. · Founder

Anthony T. running a seminar for a room of entrepreneurs.
10+
years in the field
8–10
people on the team
3
continents served
0%
commission on media spend
Fifth-floor directory: offices D502, D503 and D504 under the Ecom Brand Agency name.
Our officesThree offices on the 5th floor, in Bangkok.101 True Digital Park, Bangkok, Thailand

Interviews

Interviewed over the years.

For several years now, podcasts and YouTube channels (in French) have invited me to tell the story: from dropshipping to brands, and what I learned along the way.

The secrets of my e-commerce business, with Théophile ElietThe secrets of my e-commerce business, with Théophile ElietEcom Liberté · 2021 · 40 minWatch on YouTube ↗
  1. E-commerce: €7 million generated by his students in one yearJonathan Hatchi · 2021 · 37 min
  2. €15 million at 28: six years in e-commerceSaad Ben Show · 2022 · 59 min
  3. From plumber to millionaire through dropshipping in 5 yearsLucas Bivert · 2019 · 22 min
  4. Leaving everything for business, with Axel BrudermannEcom Liberté · 2021 · 37 min · Axel Brudermann is the guest
  5. From dropshipping to a real business (€50,000 a day)Power Talk · 2022 · 24 min
  6. EP 142: from dropshipping to a subscription boxThierry · 2021 · 46 min
  7. “I’ve made a living from e-commerce since 2015”: boosting a site with adsPeii Henry · 2021 · 18 min
  8. The hidden power of failure, with Rémy JupilleEcom Liberté · 2021 · 37 min · Rémy Jupille is the guest
  9. Getting rich with Google SEO, with Peii HenryEcom Liberté · 2021 · 42 min · Peii Henry is the guest

Fit check

Is it the right time?

Three questions, ten seconds. If the answer is no, better to know now.

01Is your product, digital or physical, already selling regularly?

02Is your revenue above €50k a month, or €5k MRR?

03Are you ready to stop what doesn’t pay, even if it’s visible?

Questions

What people actually ask.

How much does an engagement cost?

There is no public rate card: the fee depends on scope, number of channels and what your team already does well. It is costed before the diagnostic starts, never after.

What is fixed: the price does not depend on media budget and carries no commission on spend. An agency paid a percentage is in no position to tell you to spend less.

What commitment?

Three months minimum: the time to rebuild costs, set the plan and install rituals, so what comes back is a trend and not one good month. No automatic renewal.

The diagnostic can be booked on its own, with no obligation to continue.

What about my current agency or team?

We don’t duplicate. We define what is expected of them and the numbers they are judged on, then steer them like the rest of the plan. Where hands are missing, our team provides them on a written scope.

What if it doesn’t work?

Every workstream carries a stop condition written in advance: a metric, a threshold, a date. If the threshold isn’t met, the workstream stops.

Nobody honest promises a number. What we guarantee: you will always know why the budget is where it is.

Digital and physical products, really both?

The job isn’t knowing a platform, it is knowing what each sale really earns once everything is paid. The metrics change from one model to another; the way decisions are made doesn’t.

From what level?

The full engagement makes sense from around €50k monthly revenue, or €5k MRR for a digital product. Below that, the Digital Assets programmes are the right starting point.

Anthony T., founder of Ecom Brand Agency, laptop under his arm.

Let’s talk numbers.

Your model, the order of magnitude of revenue, what seems to be blocking. A few lines are enough: written reply within two working days, including when the answer is no.

Book a diagnosticOr write directly : contact@ecombrandagency.com

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