Ecom Brand Agency

Results

What a mandate produces, once it can be shown.

This page will never carry a logo that does not belong to a client, or a percentage a client has not approved. Until those permissions arrive, here is at least how a result is measured — which is often more useful than the result itself.

The six situations we get called for

Described without figures, because none are cleared for publication yet. They already say something useful: the problem stated on the first call is almost never the one we deal with first.

Spend has drifted

"We are spending far too much for what it returns, and we no longer know where to cut."

What we do

A full cost rebuild, line by line: media, tooling, suppliers, cost to serve. We cut what produces nothing and protect what produces without being visible.

What we are after

A cost base that becomes a choice again rather than an inheritance.

Relaunching a brand

"The brand used to be strong, it is not any more, and we do not know where to pick it up."

What we do

Diagnosis of what actually slipped — offer, positioning, creative, channel — then a short test sequence on the most likely lever before reinvesting.

What we are after

A low point identified and passed, with a written reason for the recovery.

Running growth end to end

"We have nobody in-house to hold this, and we do not want to hire right now."

What we do

Direction and execution taken on end to end by the agency: strategy, media buying, creative production, measurement. One point of contact, one dashboard.

What we are after

A growth function that runs, and an in-house team that can be built later on documented foundations.

Rebuilding the team

"The team is there, it works hard, and nothing really moves."

What we do

A map of decision remits, roles redefined, a call on which hires to make and which not to, and a weekly steering ritual put in place.

What we are after

A team that decides within its remit instead of escalating.

Refocusing priorities

"We have twelve workstreams open and none finished."

What we do

Every workstream is costed, sequenced or stopped. What survives carries an owner, a date and a written stop condition.

What we are after

Three workstreams moving, instead of twelve stalling.

From testing to scaling

"It works at small scale, and it degrades the moment we raise the budget."

What we do

Identify the constraint that appears at volume — creative, audience, capacity to serve, cash — and relieve it in order, before increasing spend.

What we are after

A step change cleared without unit economics degrading.

How a result is measured

The rules below apply to every case published on this page. They are written before the mandate, not after it.

Baseline
The comparison period is fixed during the diagnostic, before any action, and accounts for the seasonality of the model.
Chosen measure
Contribution margin or CAC payback, depending on the model. Never ROAS alone: it ignores margin, returns and cost to serve.
Attribution of the result
Anything driven by the market, the season or a decision predating the mandate is isolated and removed. A result that cannot be isolated is presented as such.
Observation window
The result is measured over at least one payback period for the model. A gain observed over three weeks is not a result.
What gets published
The starting position, the decision — especially a counter-intuitive one — the result, the duration. And what did not work during the mandate.

Three costed cases awaiting publication

One per client type: an e-commerce brand, a SaaS company, a self-serve web app. Each will be published with the starting position, the decision taken, the result, the duration — and the written permission of the company concerned.

[TO FILL IN: figures, sectors, written permission to publish]

In the meantime, the diagnostic is the better proof.

It produces a costed document about your own company. That is more useful than a case study from a sector that is not yours.

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