Ecom Brand Agency
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Results

What an engagement produces.

Three real cases, with figures supplied by the companies concerned and published with their written consent. No brand names: what carries from one engagement to the next is the decision, not the client’s profile.

Three engagements

For each one: where it started, what was decided, what it produced, and over what period.

E-commerce DTC brand

Market — France, Belgium

Starting position
Costs that had grown without anyone reviewing them, creative production with too little variety, no promotional calendar beyond a few weeks, no recurring revenue, and a team with no production method and no decision meeting.
Decision
Cut the costs that produced nothing first, then put the effort back where it paid quickly with no outside spend: advertising volume. Every creative idea reworked, a new way of testing, a promotional calendar built several months ahead, and the team reorganised around a weekly meeting.
Result
Monthly net profit, after all costs, moved from €10,000 to €49,000.
Duration
Six weeks. The level has held for more than seven months.

E-commerce DTC brand

Market — France, Belgium, Switzerland, Luxembourg

Starting position
Ad budget spread across four platforms without anyone knowing which one paid, creative production with no method, and an ad account where nothing was ever learned twice.
Decision
Accept a fall in revenue. Cut Google, Snapchat and TikTok, put the budget back on the only channel that held when volume went up, cut ad spend by 28% — and rebuild, at the same time, the team and a creative production able to feed that channel.
Result
Net margin from 15% to 30%, on 28% less ad spend.
Duration
Three months, measured against the three months before.

Wellbeing — consumable products

Market — United Kingdom

Starting position
Revenue resting entirely on one-off purchases, with seasonal troughs that made any forecast impossible and left the ad budget to guesswork month on month.
Decision
Rather than buy more volume, reuse what was already there: prospects, customers, users. Recurring revenue installed on a product that gets consumed — a subscription designed, launched, then fed by reactivating the base and by Meta, Google, YouTube, TikTok and email, each channel on the job it does best.
Result
From zero to more than 1,500 active subscribers, around €28,500 MRR. A base that absorbs the seasonal troughs and makes the result predictable.
Duration
Three and a half months.

How a result is measured

The rules below apply to every case published here. They are written before the engagement, not after it.

Baseline
The comparison period is fixed during the diagnostic, before any action, and takes the seasons of the business into account.
Chosen measure
Net profit after all costs, net margin, or profit per euro of advertising spent. Never return on ad spend alone: it ignores margin, product returns and the cost of each order.
Attribution of the result
Anything driven by the market, the season or a decision taken before us is set aside. When it cannot be isolated, we say so.
Observation window
The result is measured over at least the time this kind of business needs to break even, and we state how long it has held. A gain seen over three weeks is not a result.
What gets published
Where it started, the decision — especially a surprising one — the result, the duration. And what did not work.

Six situations we get called for

The situations that come up most, beyond the three cases above. The problem stated on the first call is almost never the one we deal with first.

Spend has drifted

"We are spending far too much for what it returns, and we no longer know where to cut."

What we do

We redo the full cost calculation, line by line: advertising, tools, suppliers, the cost of serving each order. We cut what produces nothing and protect what produces without being seen.

What we are after

A cost base that becomes a choice again rather than an inheritance.

Relaunching a brand

"The brand used to be strong, it is not any more, and we do not know where to pick it up."

What we do

We find what actually gave way — the offer, the positioning, the creative, the channel — then a short run of tests on the most likely lead before reinvesting.

What we are after

A low point identified and passed, with a written reason for the recovery.

All of growth taken on

"We have nobody in-house to hold this, and we do not want to hire right now."

What we do

The agency takes on everything, from the decisions to the work itself: strategy, ad buying, creative production, measurement. One point of contact, one dashboard.

What we are after

Growth that runs, and an in-house team that can be built later on written foundations.

Rebuilding the team

"The team is there, it works hard, and nothing really moves."

What we do

We set out who decides what, redefine the roles, settle which hires to make and which not to, and put a weekly meeting in place.

What we are after

A team that decides for itself instead of passing everything upwards.

Refocusing priorities

"We have twelve workstreams open and none finished."

What we do

Every workstream is costed, put back in order or stopped. What survives has an owner, a date and a written stop condition.

What we are after

Three workstreams moving, instead of twelve stalling.

From testing to full volume

"It works at small scale, and it degrades the moment we raise the budget."

What we do

We find what blocks as soon as volume rises — creative, audience, capacity to serve, cash — and clear it in order, before spending more.

What we are after

A step change cleared without each sale earning less.

The most useful proof is the one about you.

The diagnostic produces a costed document about your own company. That is more useful than a case study from a sector that is not yours.

Request a diagnostic

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