An agency run by someone who has operated.

I operated before I advised: ran media budgets, hired and led growth teams, and made budget calls knowing what being wrong would cost. I watched from the inside as a curve flattened with no dashboard able to say why, and everyone around the table proposing to do more of it.

That is where this role came from. A company that has stalled rarely needs one more person executing. It needs someone willing to say what gets stopped, to write it down, and to stay in the room while it happens.

The agency is more than ten years in the field and a team of eight to ten people: creative strategists, media buyers, static and video editors, consultants. That capacity changes one important thing — when the diagnostic points at a production or media-buying constraint, we do not stop at naming it. But execution stays subordinate to the plan, never the other way round.

We take on few mandates at once. Deciding well requires knowing a company better than a monthly meeting allows — otherwise you are only commenting on numbers, which has never moved a curve.